The Science Behind a ‘Nudge’
We’ve led groundbreaking academic collaborations, peer-reviewed studies, and real-world evidence to amplify performance using behavioral science.
worxogo teams up with with Stanford University
A collaborative research confirms nudges improve sales productivity by 28%
Under a joint research collaboration with Prof. Szu-chi Huang, Associate
Professor at the Stanford Graduate School of Business, worxogo conducted research on how
behavioral science and AI can elevate sales performance.
The study explored the boundaries of seller productivity using behavior science under
two topics: Social Dynamics in Goal Pursuit and Artificial Intelligence & Social Impact.
The joint research revealed that personalized coaching nudges can increase seller
productivity by up to 28%. This unlocks the power of social dynamics in goal pursuit and
driving real-world business impact.
worxogo: An HBR Business Case Study
Worxogo is now a business case study available on the HBR Store!
We are grateful to Professors Debolina Dutta and Varghees Joseph.
This case study spotlights the importance of behavioral science
fuels winning teams. It validates our Nudge Coach platform as well
as how CEOs and business leaders are increasingly turning to
behavioral science to lead high-performing teams. The future of
resilient teams hinges on how they're managed.
Melina Palmer interviews worxogo co-founder Anant Sood Behavioral Science in Action
At the end of 2021, while doing research for her new book, What
Your Employees Need and Can't Tell You, Melina Palmer, an applied
behavioral economist, met with co-founder Anant Sood.
Palmer included Worxogo in her book and dedicated an entire
episode on her podcast to the Nudge Coach calling it "an awesome
amalgamation of behavioral science and AI to help people be better
managers, improve employee performance, and so much more."
Foundational Insight with Prof. Baba Shiv
Deep dive into Worxogo's journey with Stanford-renowned and neuro-economist Prof. Baba Shiv:
