Request a Demo

Daily AI nudges , countless behaviour changes

worxogo’s Nudge Coach is a science-backed, micro-influential cue that helps employees focus, act, and grow.

Request a Demo

Nudge: A timely signal powered to influence a big shift

Popularised by Nobel laureate Richard Thaler and Cass Sunstein, Nudge is a Behavioral Economics term that relies on a subtle prompt or cue to guide behavior in a desired direction.

Nudge behavioral economics illustration

worxogo Nudge Engine
 Powered by AI

Keeps every employee on-track, one smart nudge at a time. The engine delivers short, personalized nudges that guide employees toward their targets. We call every manager’s wingman

AI Engine Illustration

Why it's AI , not just automation

Choice Architecture

A multi-factor algorithm based in Kahneman's Utility theory ; considers performance gaps, business priorities, trend velocity, and seasonality to identify the highest-impact KPI.

Bayesian Style Selector

Dynamically updates the probability and sets out the optimal choice forward taking into account accommodating an updated status.

Hill-Climbing Optimiser

Given multiple routes to destination – the algorithm calibrates and recommends the optimal route for the prioritized action.

Nudge Library

Nudge Library blends the rational and irrational and creates a subliminal message for action. The library is designed using
  • Game Mechanics
  • Social Mechanics
  • Persuasive Mechanics

Crafted for Action:
The 3 Building Blocks of Every Effective Nudge

Every AI nudge is designed to drive action! Techniques drawn from game design, social psychology, and behavioral science, turn a simple prompt into a result-oriented mission. Let's go!

Game Mechanics

Game
Mechanics

Points. Badges. Leaderboards! These tap into intrinsic motivators, including mastery, achievement, and challenge and stirs focus and progress among employees. Now who doesn't want to win at work?

Social Mechanics

Social
Mechanics

Let's face it: people are influenced by the actions of others. The nudges use social cues—peer performance, social proof, and community -- to create a sense of shared momentum.
Because no one is an island. Especially at work.

Persuasive Mechanics

Persuasive Mechanics

Rooted in behavioral science, these nudges apply principles of Curiosity, Loss Aversion, and Peak-End Rule. This shapes the way decisions are presented, making the right action feel organic and more intuitive. Our smart guidance is tailor-made for you.

This winning mix creates a hyper-personalized, result-oriented nudge.

See the impact

Take a look at a Nudge – Inside out

Prioritization

Prioritization

Today's focus should be to get 3 Promoter scores... Guides attention to what matters most today.
Social Norming

Social Norming

Half of your colleagues are at 60% Subtle social pressure by showcasing peer performance nudges you to catch up or stay ahead.
Initial State
Call for Action

Call for Action

CHECK DASHBOARD A clear, low-friction next step nudges the user toward taking real-time action.
Progress Visualization

Progress
Visualization

...and get closer to your team Shows how today's effort connects to a bigger goal or team progress.

A well-timed, curated nudge based on behavioral science shapes effortless decision-making.

Witness AI Nudges in action

Book a walkthrough to discover how hyper-personalised nudges can lift your team's performance.

Request a Demo