Research & Publications

The Science Behind a ‘Nudge’

We’ve led groundbreaking academic collaborations, peer-reviewed studies, and real-world evidence to amplify performance using behavioral science.

worxogo teams up with with Stanford University

A collaborative research confirms nudges improve sales productivity by 28%

Under a joint research collaboration with Prof. Szu-chi Huang, Associate Professor at the Stanford Graduate School of Business, worxogo conducted research on how behavioral science and AI can elevate sales performance.

The study explored the boundaries of seller productivity using behavior science under two topics: Social Dynamics in Goal Pursuit and Artificial Intelligence & Social Impact.

The joint research revealed that personalized coaching nudges can increase seller productivity by up to 28%. This unlocks the power of social dynamics in goal pursuit and driving real-world business impact.

worxogo : An HBR Business Case Study

Worxogo is now a business case study available on the HBR Store! We are grateful to Professors Debolina Dutta and Varghees Joseph.

This case study spotlights the importance of behavioral science fuels winning teams. It validates our Nudge Coach platform as well as how CEOs and business leaders are increasingly turning to behavioral science to lead high-performing teams. The future of resilient teams hinges on how they're managed.

View on HBR Store

Melina Palmer interviews worxogo co-founder Anant Sood Behavioral Science in Action

At the end of 2021, while doing research for her new book, What Your Employees Need and Can't Tell You, Melina Palmer, an applied behavioral economist, met with co-founder Anant Sood.

Palmer included Worxogo in her book and dedicated an entire episode on her podcast to the Nudge Coach calling it "an awesome amalgamation of behavioral science and AI to help people be better managers, improve employee performance, and so much more."

Listen to Podcast

Foundational Insight with Prof. Baba Shiv

Deep dive into Worxogo's journey with Stanford-renowned and neuro-economist Prof. Baba Shiv:

The Worxogo Story (2018) The Belief that shaped worxogo (2020)